can be defined as a game plan or set of actions designed to achieve specific goals or objectives that a business unit or organization aims to accomplish. Strategies outline the direction and approach that a business will take to achieve its desired outcomes, overcome challenges, and capitalize on opportunities in the marketplace.
A well-defined strategy provides a roadmap for decision-making, resource allocation, and execution, guiding the organization towards success. It involves identifying goals, analyzing the competitive environment, defining the approach to achieving objectives, and outlining the tactics and initiatives required to implement the strategy effectively. Strategies help align the efforts of various functions, departments, and individuals towards a common purpose and drive the organization towards its desired future state.
