True. The production concept in marketing focuses on maximizing production efficiency and lowering costs, primarily driven by the idea that consumers will favor products that are available and affordable. However, in an age marked by environmental issues, resource scarcity, rapid population growth, economic challenges, and social concerns, the pure production concept may not be sufficient. The broader implications of sustainability, social responsibility, ethical business practices, and delivering value beyond just products or services are becoming increasingly important in the modern business landscape. Marketers need to consider the environmental, social, and ethical dimensions of their operations to address these challenges and meet the evolving needs and expectations of consumers and society.
