True. In the realm of new marketing thinking, the approach to connections with the world around us involves considering marketing strategies on both a local Businesses are increasingly recognizing the importance of not local markets but also expanding their reach to global markets. This approach involves understanding and adapting to diverse cultural, economic, and social landscapes, as well as embracing technological advancements that enable connections and interactions across borders. By adopting a global perspective in their marketing strategies, businesses can leverage opportunities in different markets, reach a broader audience, and adapt to a rapidly changing and interconnected world.