True. In order for a business organization to be profitable and sustainable, it must sell its products or services for more than the costs incurred to produce or provide them. This ensures that the revenue generated from sales is greater than the expenses associated with production, operation, marketing, and other business activities. The difference between the selling price and the costs is known as profit, which is essential for the business to cover expenses, invest in growth, and generate returns for stakeholders. Selling products below costs can lead to financial losses and ultimately jeopardize the viability of the business.